I’ve recently been writing a manifesto for Really Simple, and now that it’s almost done, I’ve started to think about how best to present it here on the website. I have some interesting ideas, which I’ll write about at a later date, and they’re largely to do with communicating these ideas visually. This led me to start thinking about ways to spread ideas such as these in other, offline, places.
How about making a series of posters—one for each individual idea in the manifesto? There are several things that we’d have to get right in order for for this work, and to help our ideas spread:
- Ideas that others can identify and agree with—otherwise, who would be interested in the poster?
- Ideas that are much bigger than Really Simple—this kind of thing doesn’t work if it’s all about us—it has to be entertaining, useful, beautiful, or about changing the world in some way. For our manifesto, I prefer a combination of the last two
- Simple, concise communication—posters are a little like Twitter in this respect
- High quality design, print, and paper stock—not doing this would be to ignore some of the ideas in the manifesto, whereas paying attention to the quality of the presentation of the idea would certainly help the message spread
This might work for you too. Put what you care about on a poster, be honest and genuine, and invest in a great designer, a knowledgeable printer, and high quality paper.